TRAIDE aims to show businesses the potential of emerging economies and support them to make the right investment. Private sector-led development can fuel sustainable and inclusive growth for emerging economies. Foreign investors can accelerate this process bringing in new expertise, technologies and financial resources. TRAIDE seeks to find the right balance between trade and aid matching the right companies with the right opportunities.
Every country is home to a different market, and each investor has a different value proposal. For this reason, TRAIDE is characterized by a dynamic and agile working method. Products and services are offered on demand basis continuously adjusting to the needs of the private sector as well as requests of government agencies or non-governmental organisations. Whenever an issue is raised by the private sector, we work with all stakeholders involved to find a solution.
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Some examples of TRAIDE activities are: the writing of business opportunity reports to fill information gaps, arranging business-to-business facilitation to establish mutual beneficial links and organizing trade missions for selected sectors to attract and inform new investors. Moreover, we have developed a Context Sensitive Investment (CSI) Program to promote effective Corporate Social Responsibility policies and projects. The CSI program serves to integrate local needs and interests in foreign investment projects to build support.
An example of a project, which would fit within TRAIDE is the development of a floriculture cluster in Rwanda. Firstly, we would build a business case with the assistance of the Rwandan government. We would assess several decisive factors such as climatological conditions. Secondly, several Dutch floriculture businesses can be linked and convinced to invest. Together they can reach the threshold making cargo flights and infrastructure development possible. Finally, a specific CSI program is implemented to manage the inevitable environmental and social impact of the cluster on local communities.
The globalized trade system can and also should contribute to prosperity, health and happiness in emerging markets. Market-based solutions can bring about structural change. We aim to understand and link the needs of foreign investors and local communities to ensure projects are mutually beneficial. In this way, it is possible to enhance the sustainability of foreign investments in emerging markets.